being a maid of honor

How to write a Maid of Honor Speech

Where to start?

The battle of the sexes has been a fraught and sometimes bloody conflict but happily after centuries of being held back, prevented and down trodden, women have the vote, are allowed to drive cars and follow a career. The Second World War was a huge turning point in proving to the masses that anything men could do they could do better and it’s a movement that’s been in full effect ever since – look at what a great job the Queen does, and she a woman. So, it seems a bit bonkers that even as recently as ten years ago women speaking at a wedding would have seemed a little too edgy. It was set in stone: Father of the bride, Groom, Best Man.

Nowadays the shackles have well and truly come off the wedding racket and you can quite comfortably have the mother of the bride singing a speech whilst in a kick line from a West End musical. And thank heaven for that, because the more variety we have and the less predictable it all is, the better. So where does a girl begin when it comes to the speech? Well, there are plenty of Maid of Honor Speech examples online and to be honest, they’re all pretty awful. You can do a lot better if you just give it some thought.


The best way to organise your speech is to break it up into sections and have a clear path through from the beginning to the end. Start at the beginning at the point you first met and use that experience no matter how young you were to think of some humorous observation on the bride’s character. It always works a treat.


Don’t forget to introduce yourself and how you know the bride. There are plenty of Maid of Honor speech examples which completely miss this basic and fundamental rule. If nobody knows who you are, they’re not going to care as much. Plus there’s always something funny to say about the way in which you met if you think hard enough.


This is where all wedding speakers feel the pressure and being a Maid of Honor is no different. The great thing about your situation is that nobody is expecting you to hit them hard with the funnies, whereas every Best Man is paralysed with fear due to the weight of expectation. You can simply slide in there and steal his thunder. The best way to go about comedy is to forget any Googled jokes or contrived gags. There’s no place for them in a wedding speech. Think about what the bride was like when she was younger and why that makes her career or lifestyle funny today. What is she obsessive about? What does she hate? What have been her highs and lows? Start thinking about those things early enough and you’ll find a funny way to weave your way through it. But remember: never be edgy. Weddings and edgy comedy don’t mix.


The biggest crime for any speech is to talk too long and Maid of Honor speeches are no different. In America these tend to be around the 3 minute mark with a hard stop due to specific timings, so you’ll have to think very carefully about the words you use and make them all count. British weddings tend to offer more scope but aim for 7 minutes as an absolute maximum.

The groom

No matter what you may think of him really, you’re going to have to reference the groom and you should usually leave that to near the end of the speech, this gives you plenty of time to talk about your friend and what she means to you. When it comes to the groom part be honest – if she’s happier now than ever before, then tell it like it is. If you think she’s making a massive mistake keep it general.


This is a huge ‘no go’ area for any wedding speech and mentioning any former loves should be avoided at all costs. You can get away with talking about her dating days in general but if you want to remain on speaking terms with the bride after the event then dodge it, even if others are asking you to go for it. I recently had a Best Man who wanted to list his brother’s girlfriends by name…that would have been a game changer.


There are plenty of Maid of Honor speech examples which completely miss the point that women have had lives up to the point of marriage too! You never want any speech to become an anecdote fest but a really good one succinctly told is great to have in there and then you can allude to parts of their character by subtle references to other stories that can remain untold.

The end

This is where you bring the speech together and finish on a crescendo. The key here is to be honest, thoughtful and not too gushy. It’s enough to defence the times when the bride has been there for you etc but there’s no time or need to go in to detail. Let her know that she’s a good and trusted friend and then you’re outta there.

Writing a Wedding Toast

Writing a Wedding Toast

A Wedding Toast?

There have always been quite a few subtle differences between us Brits and our American cousins in many walks of life, and writing a wedding toast is no exception. However, weddings in general are something that divide our two nations. For a start there’s what we actually call the speech and they call the toast, then our Groom is their Groomsman, American weddings will frequently be a black tie event and then we have the American tradition of the rehearsal dinner. For anyone not familiar with this, it’s a full on, no expense spared, banquet the night before the main event and at which you’ll have a mountain of food and a series of speakers. It’s finely tuned, orchestrated and about as ‘rehearsal’ as the Trooping of The Colour. In fact the entire wedding event in America is a testament to exceptional levels of planning, preparation and purchase power.

British weddings tend to be a lot of organising and gentle kerfuffle on the day, men in morning suits scurrying about with their shoelaces undone feeling the effects of the night before. American weddings are more like Operation Desert Storm without the shooting bits. So if you’re a plucky British subject that’s been asked to give a wedding toast over in the States, then read on…


So, that brings us to the key difference between the American and British weddings when it comes to the speeches: timings. Anyone that has been to enough British weddings, will certainly have become the victim of ‘the long speech’. This is usually the father of the bride or the Groom – rarely the best man as they’re pretty keen to get off stage, but whoever is the offender the net result is the same: rigid boredom so stifling that even with plenty of vin rouge on board, you’re still struggling to muster a giggle. Writing a Wedding Toast is a different ball game entirely because the first thing clients will tell me is how many minutes they’ve got on stage. This is never a guideline either, these are hard timings to fit into a rigid structure. So writing a wedding toast is an interesting exercise is short, punchy sentiment versus comedy. Try getting away with a 3 minute speech at a British wedding and wait for the flak from the wedding professionals at the bar afterwards.


There’e a lot to be said for this approach though – nobody outstays their welcome at the microphone and nobody has to endure listening to the the flower arrangers being thanked. Any wedding speech nailed down to such a short time frame will need careful thinking about indeed because there’s simply no opportunity to waste words. However, when it comes to the content it’s almost exactly identical to the comparative speeches we have over in the UK and despite much debate as to who understands comedy better, it all works in exactly the same way. I’ve written wedding toasts for East Coast, West Coast and clients in the middle of the Plains and they all laugh at the same things we do, so never try writing a wedding toast thinking that you’re going to have to make it like an episode of Friends. There’s no need.

A rough Guide to writing a wedding toast

As a rough guide to writing a wedding toast, never waste time thanking anyone – it makes sense they were either paid or were happy to do it without recognition. Never become involved in anecdotes – there’s no time and American audiences tend to prefer humorous overviews rather than granular detail of questionable events, but then don’t we all? And don’t even dream about being edgy. I am firmly committed to pitching the humour in speeches right down the middle and that doesn’t make it any less funny.  Some British clients prefer to make things a little more risky but never for an American client – it’s just not what they’re about.

In fact thinking about it, we could learn a lot from the country which gave the world the gold standard in customer service. Their weddings are viewed as entertainment spectacles so they’re constantly thinking of the comfort of the guests, which when it comes to writing a wedding toast  means short, sharp, snappy speeches, with all the woolliness taken out. Just my cup of tea.



Best man Speech microphone

How to deliver a Great Best Man Speech

How to deliver a great best man’s speech


It’s one of the things that most grown men dread thinking about: how to deliver a Best Man speech. They tend to love organising the stag weekend and being part of the ‘wedding mafia’ on the day but the pressure to communicate their thoughts in a funny, engaging or even coherent way, can floor even the most confident of men.


Here are my top ten tips of how to deliver a great Best Man’s speech.


  1. Rehearsal – it may seem obvious but I’ve been to a few weddings where the Best Man was still writing his speech on the day, and it never works out. One way to beat the butterflies in the stomach is to be supremely familiar with what you’ve got to say and exactly how you’re going to say it. After that it’s just a question of standing up and doing your thing.


  1. Editing – once you’ve written a speech and are happy with it, do not over analyze it. The golden rule is that if it made you laugh and did the trick first time round, then that’s exactly what will happen on the day. Do not make the mistake of presenting it to friends/family for their input, you’re simply diluting its impact and inviting yet another set of ideas and values to get in the way. Only you know what will work best for you.



  1. Alcohol – Many Best Men decide the only forward is to get the thing over and done with and then get stuck into the booze. This might sound like a reasonable strategy but it’s actually pretty counterproductive. Holding out for a drink is a major contributing factor to rushing through the speech, so in your mind you can start enjoying yourself. It also does little to settle the nerves. A good idea is to have a couple of gentle drinks in the run up to your speech, you’ll be a lot more relaxed and less prone to sprinting to the end.


  1. Microphone – always use a microphone. I read somewhere recently on a blog that they advised never using one, that’s easily the worst piece of public speaking advice I’ve ever seen. Wedding venues nowadays come in all shapes and sizes but with one thing in common: the acoustics are dreadful. A wedding where the guests can’t hear you will make for a long and tedious afternoon.



  1. Parrot fashion? – never attempt to learn a speech word for word from beginning to end, it won’t work. If you’re trying to recite all 1200 words it will only be a matter of time before the occasion gets to you and you’re floundering in a sea of thanks, jokes and sentiment. The best approach is to read the speech through as often as you can in the run up to the wedding. From this you can break it down mentally into blocks: intro, parents, first date etc. Before you know it, you’ll have the sequence of those blocks in your head and their content. All you’ll need is a few prompt cards for each and you’re away.


  1. Pace – as I’ve mentioned before Best Men are usually very keen to get to the end of their speech and nothing will make it a greater failure than careering through it. A slow, steady and thoughtful pace will allow all the jokes and observations to be perfectly clear, ensuring that you’ll get more laughs. This walking pace can also make even the most mundane fact sound funny. So, plenty of pauses, plenty of glances around and trundle on.



  1. Eye contact – don’t be afraid of looking up and at the guests, eye contact is key to delivering a good speech. It shows you’re confident, happy and in charge and brings everyone on to your side. If you’ve got your head buried in a sheath of A4 paper people are going to get pretty fed up fairly quickly. So look around after you’ve delivered a funny line, look at a guest you might have just referenced and enjoy the moment.


  1. Hecklers – you will ALWAYS get a heckler so when you’re thinking about how to deliver a best man’s speech think now about how you’re going to deal with them. Usually it’s the ‘over refreshed’ guests that like to indulge and it’s always in good humour. They are easy fodder for a few unscripted laughs so a neat but warm put down is a great idea.



  1. Paper shake – it’s not just the nervous guys that this affects it’s also the super confident ones as well, with so much adrenaline coursing through your body the speech papers can look like you’re trying to fan a fire. If you haven’t got a lectern etc. to rest on get a clipboard or something stiff to mount them on. If the guests can see your hands shaking it will soon become the only thing they’re looking at.

10. Frame of mind – this is really important: get yourself into the mindset that this is something you’re going to enjoy. You know you’ve got some killer lines, you know people are going to laugh and you’re amongst a crowd who want you to succeed. I’ve lost count of the number of Best Men who just wished they could go and do it all again because they actually enjoyed themselves. If you’re aware of this beforehand, then you’re ahead of the game.

when a groom speech nearly went horribly wrong

Groom Speech Fail

This is the story of a Groom Speech Fail that was narrowly avoided. Every now and again as a wedding speech writer people contact me and ask me for their opinion on the speech they’ve written themselves. I never mind doing this as I’m genuinely here to help in any way I can. Sometimes these are great speeches, sometimes valiant but flawed attempts, and sometimes just flawed. The problem most guys have is that they’re time poor and these easiest thing to do is raid the usual websites for the all too familiar ropey lines. Forget ‘it’s an emotional wedding even the cakes is in tiers’…it can get much worse than that.

So, having been lucky enough to write professionally for quite a few years, I was of the opinion that I’d pretty much seen it all. I have read Best Man speeches whose content can only be described as catastrophic lapses of judgement which will have long and lasting effects. None of them good.

So imagine my surprise this week when having written what I thought was a great groom speech, the client came back thrilled but asked if I would be so kind as to add the following: “I would like to thank everyone for at the presents, especially my wife’s parents for the present of their daughter. She is the best gift I have ever received and I’m really looking forward to unwrapping her tonight….”. If that’s not a groom speech fail, I don’t what is. In fact I don’t know what it is.

To say I was gobsmacked would have been doing a huge disservice to traumatised people all over the world. I was horrified….and form a groom too?

The only way to confront just how appealing this line is to put yourself at the wedding and in the place of the parents. They’re emotionally wrung out, happy, a little bit tipsy and overall in a pretty confusing place…and then their future son in law steps up and tells them in no uncertain terms, in front of several hundred people, what he’s going to do to her tonight. Yep, it’s that bad.It might seem like a slightly bawdy comment but it’s actually a very harsh, clumsy and awkward statement that would be horrific on the day.

I usually roll with whatever clients want but always give them the benefit of my experience. In this case that all went out of the window and I told him in very plain language that on no account should that be included…getting drunk and writing off the buffet was preferable to anyone hearing this. I waited expecting instant indignation. Instead I received an email the next day politely thanking me for saving him from himself. It proves what I alway knew: never be crass, and it’s not just Best Men that can get it wrong on the day.


Wedding Speeches

When it’s good to be a Groomzilla

On paper there’s not much that’s attractive about a man becoming so entangled in his wedding plans that he begins to actually believe the minutiae of detail such as the matching socks for senior male wedding mafia, is actually just as important as life itself. Of course everyone can be forgiven for getting a little bit carried away, and that’s why we have such sights as small dogs delivering the ring to the alter with a cushion strapped to them, like some mini elephant. But there is one specific area where grooms SHOULD be more in charge and direct, and that if course the speeches.

It is your wedding and by one of the most defining moments of that day is going to be the speeches. Far too often they become defining by just how how tedious, unfunny and crass they are. Several thousands of people each year probably consider ending it all whilst surviving to the half way point of a 45 minute Best Man Speech. However, this abject torture and misery can be managed and marshalled…and it needs to be.

If left to their own devices a father of the bride or best man will undoubtedly get it wrong. I see this time and time again, week in week out. The best man will actually believe the day is about him and quite ignore the fact that long stories and poor humour aren’t really the order of the day. The father of the bride will become so gut wrenchingly nervous whilst constructing his speech he will write 2000 words and still make no mention of his daughter. Now, whilst you as the groom can’t vet what they’ve written you can at least ensure that the length of their speeches falls into line with your own, and it will make all the difference to the day.

If we’re dealing with a classic father the bride/groom/best man line up, then nobody should be talking for more than ten minutes, rendering the speeches as half an hour of fun and laughter, rather than 2 hours of your life you’ll never get back. All grooms should instruct the other speakers that this is what they have to hit, because any longer than that and the whole thing is going to unravel as a wordy, boring ‘death by anecdote’ extravaganza. And there is also another really useful thing that all grooms should do, and that’s ensure that nobody is doubling up on toast and thanks.

It’s great for the father of the bride to welcome everyone, but why on earth, half an hour later, would the best man do the same thing? The groom should be toasting the bridesmaids so he doesn’t need the others to mention them…and so it goes on. Make sure that none of the toasts are related, there is only one welcome, and ushers/best man/flower girls etc etc only get one look in. With hard and fast timings and no repetitions, you’re giving yourselves the best possible chance of success.

So, grooms get out there and take charge of the speakers, it will be time well spent.

How to make your best man speech great

How to Write a Great Best Man’s Speech

How to write a great Best Man’s speech


For many men the idea of giving a Best Man’s speech sends them into a cold sweat; the fear of not being engaging enough, funny enough or downright interesting enough, renders the whole situation as one big nightmare. On top of that you’ve got to find an appropriate way of complimenting your close friend and his bride without it sounding all a bit weird. Little wonder so many men dread the experience.


It is, however, very easy to get right and it all hinges on the quality of what you’re saying. There’s no replacement for a well written and adequately rehearsed speech. Once that’s in the bag you’ll be presenting it to the easiest crowd you’ll ever come across: usually a little merry, always up for fun and in a blissfully happy mood. Here are my tips on how to write a great Best Man’s speech.


  1. Length – the cardinal sin here is to talk for too long. Everybody is eagerly expecting your take on the groom and his life to date but nobody loves him that much they want to hear a full twenty minutes on the subject. A good length is about 7 minutes or around 1200 words. Any less than this and the guests will be wondering why he gave you the gig.


  1. Jokes – in my experience there is no place for constructed jokes in a wedding speech. No matter how dull you think his life may have been there will always be a funny way of painting the picture, sometimes it just takes a bit of thinking about. Delivering a joke you found on the internet will almost certainly corrupt the delivery and unless you’re a part time stand up comedian saying it with conviction is about as tricky as it gets.



  1. Introduction – many Best Men forget that unless they’ve managed to make a spectacle of themselves at the church, quite a few of the guests won’t know who you are, or how you know the Groom. So, at the start of the speech give a brief outline of who you are and how you know him.


  1. Order -start at the beginning. It may sound obvious but I’ve heard a lot of Best Man speeches where the speaker delivers a complete jumble of anecdotes from various points in the Groom’s life. A speech that’s easy to follow will have the crowd on your side and waiting for the next nugget. Confuse them and you’ll be wondering why there is a sea of expressionless faces in front of you.



  1. Swearing – there is never, ever any place for profanity in any wedding speech. No matter how salty you think the guests’ language might be, no matter how progressive their sense of humour appears, swearing will never work. Wedding crowds are always an eclectic mix and you’ve got to pitch it so that the Grandparents and kids won’t be offended. Look at this way: there are plenty of stand ups who never swear and they make money from being funny.


  1. Anecdotes – don’t go mad. One or two anecdotes are fine, they help jog things along and give an insight into who the Groom really is but it shouldn’t be an anecdote-fest. Endless tales of escapades can wear thin pretty quickly, so mix one or two up with observational comments on his career, dating and passions in life.


  1. Humour – start gently and then work into a crescendo. Nobody is expecting you to be the next Peter Kaye but everyone has the capacity to be funny if they really try, and this is why if you’re not used to comedy writing, you’ll need time to think about things. You’ll always have a really funny bit to say so leave that to just before the end, as this is the part most guests will remember. In the introduction you can have a gentle snipe at how or where you met and then build a few more of those as you go along. As with many speeches, the humour is most frequently found in the delivery.



  1. Read aloud – writing words to be read and words to be spoken are very different things, so make sure you get it right. Always print out a copy of your speech and read it out loud – any word repetition or jarring phrases will instantly fall out and then you can go back and correct. If you read from the screen you will always miss things.


  1. Your own voice – never set out to write a speech in the style of anyone but yourself. If you’ve cut and pasted things from the internet they’re going to stick out, so think of the way you’d say things. Remember: he’s asked you to give the speech, not Google.


10. The end – this is the bit when the joking stops and you say something fittingly moving about the guy who’s just got married. There’s one thing that’s key: be honest. Think of a time when he’s really helped you out or been there for you and think what qualities does that mean he has? Why do you have him as a friend? Keep it to the point and not too slushy, and you’re on to a winner. For more hints and tips then why not visit the Best Man Speech Structure page?

Writing Best Man Speech example

Best Man Speech Outline

Many people have issues with writing the Best Man Speech, and for good reason – to do it well takes, skill, practice and a good helping of wit. It’s little wonder that it can prove a real headache for those ‘lucky’ enough to be made best man. As I’ve said many times in posts, and pages on this site, your best friend is time, and now we find ourselves at the beginning of the year you’ll probably have at least 4 months before the fear and panic of the final countdown to D-Day. So, with that in mind, and if you’re planning on writing it yourself, you’re firstly considering the initial outline of the speech.

The problem with thinking of a best man speech outline is that you need to understand what kind of speech you want form the very beginning. If you’re thinning about going down the tried and tested ‘a couple of stories, a bit about the bride and marriage advice’ route, then you really don’t have to think about the speech until the night before, because no matter who much thought you put into that little lot, it will be an unmitigated failure.

A really great Best Man Speech needs to be considered as a whole and not as series of component parts. When I’m devising a plan for a speech, and all my speeches are created uniquely, I begin to think about how to bring all the elements of who this guy is and what he’s about into one central theme, and then build the speech around that. You need to have a beginning and an end, but you shouldn’t have any other boxes to tick. At the same time I want to know a little about the groom, but not so much I could write a book about him. So, any traits or facts need to be conveyed in the most succinct and funny way possible. And that’s the key to a successful Best Man Speech: succinct funniness.

So, stop thinking of the speech as a well trodden pathway form beginning to end, instead when you’re thinking about the best man speech outline, simply think about the outline of the groom and use that as your guide. Once you know what you want to highlight, then weave a pathway through his characteristics and stories, using a minimalistic approach. A quick and easy way to map out a structure is to look for some well prepared templates, but be warned: some are better than others.


This is an opportunity to have fun and entertain, it’s not a sales pitch, so forget the best man speech outline, and just tell a bloody good story.


Choosing your Best man

Choosing Your Best Man

Your Oldest Bestest Friend as Best Man? Maybe Not.

Most people would suspect that when it comes to choosing your best man, the groom goes for his long time oldest best friend, and in a lot of cases this is perfectly true. However, as somebody who speaks to dozens of best men every week this strategy can leave the best man with a real headache and in need of a speech writer.


Why it doesn’t work…

As the groom thinks hard about who to ask his mind will of course go back to the beginning and therein lies a sentimental temptation. The memories of you both together in shorts putting worms in jars, burn brightly and by virtue having been in his life the longest you are therefore best laced to comment. The problem with this is that very few people remain welded together from the age of 7 upwards. You’ll go to different, schools, colleges, work and live in different places. So, you’re an expert on his life up to the age of 16 and then after that it’s a bit of a blank. He’ll have great friends from more recent formative times, where alcohol, foreign travel and dating make for far more engaging stories.


Every day I’m contacted by guys who say that apart from maybe one anecdote at school they really don’t know the first thing about the groom at all. I recently wrote a speech for a client living in the Middle East who hadn’t spent any time with his friend since they were about 18 and here he was making the speech at the age of 34. The talent of the speech writer is making what facts you have come alive without the temptation to include hackneyed jokes or clichés. There are always ways to make things funny but they just need thinking about and if you haven’t seen the guy for 16 years then you’re going to need to be pretty creative.


Of course the other problem is that there are going to be other more recent friends there who will have great stories and observations, and will be sat back wondering why you haven’t mentioned about his holiday to Botswana 3 years ago. The Best Man always feels the pressure but under these circumstances the guys I work with really struggle and it’s not surprising, it takes all my experience as a speech writer to be able to crack it. I’ve had examples of speeches that clients have sent me who are in this position and they are desperately bereft of any structure, wit or indeed content, and quite frankly my sympathy is with the best man.

 Choosing your Best Man

So when you’re thinking about choosing your Best Man, you’ve really got to be thinking along hard practical lines and not err on the side of sentiment. Who is going to have the best chance of making a really great speech? That person is almost certainly somebody from the last 10 years of your life, somebody you’ve lived with, holidayed with and shared a few hard times. And with that in mind it’s very unlikely to be the boy you collected conkers with 25 years ago.





A Groom stand with microphone in hand and talks about what the bridesmaids mean to them both

What Makes Great Speeches?


What Makes a Great Speech?…That’s Easy

I read somewhere on another speechwriter’s website that the two main elements of a great speech are content and delivery. This is about as helpful and profound as saying the two main things in a cheese sandwich are cheese and indeed bread, there’s not a lot else to get excited about. If you’ve got great content and you know how to deliver it then clearly you’re on to a winner, the debate should really be how do you deliver it and what makes the content great?

I’m going to go out on a limb here and say that there’s one thing that unites all great speeches, there’s one element of the content no matter if it’s a eulogy, best man speech,  election speech or anniversary speech that makes them all great, and that’s humour. Any speech in any situation is always much the poorer for not having some humour in it, and the absence of it is purely lack of imagination. Of course it depends on exactly what type of speech you’re delivering to gauge the amount and type of humour involved but I cannot think of a single occasion where it’s inappropriate.

It all boils down to the fact that if you’re at a wedding or a conference or at a funeral, there are people there to engage and entertain and nobody has come up with a better way to do that than humour. Of course, comedy doesn’t come easily to everyone but any decent speechwriter should also be a serious talent when it comes to finding the genuine humour, if they can’t do that then they really should be doing something else. And by humour I mean things that really make you laugh because they’re clever, sharp, well observed or just downright daft. Putting something contrived and unrelated such as a cut and paste joke is not only pointless it’s very counterproductive too as it corrupts the flow and jars with the rest of the speech.

If you’ve got a speech where either you or the speech writer hasn’t managed to make anything genuinely funny from the material available then it’s time to rethink: it’s time for you to rethink your choice of speechwriter and it’s time for them to rethink their choice of career.

It’s quite simple forget everything else: well judged and cleverly crafted humour makes a great speech every single time, and if you’d like more hints and tips on the comedy side of things then why not visit the Best Man Speech Jokes page?


One basic ingredient to all great best man speeches- great socks and great preparation.

Brave Not Edgy – A Great Best Man Speech

I write wedding speeches for all types of people all over thew world and if you forget for a minute the difference in social and cultural references, there is one thing that all great best man speeches should have in common: they are funny. And this is precisely what this Arsenal fan has achieved – being genuinely funny in a warm, inclusive way. It was a brave route to go down because these things can be hard to judge, but crucially his humour wasn’t edgy or crass, it was just very cheeky. And there’s a huge difference.

Being funny is not easy, I spend a lot of time analysing why something very simply can be hilarious, and why switching just one word can change something from being reasonably funny into a real thigh slapper. However, it is the comedy which is usually the undoing of so many best man speeches. Most men have only really experienced being funny with their friends at work or in the pub – tight knit groups, comfortable with each other and their humorous sensibilities. So, what then happens is that your average best man writes his speech as if he’s talking to his friends in the pub…and this is a huge mistake.

What is funny with three friends of similar age and background, rarely translates to a wider audience of mixed tastes, and to make matters worse what you find funny aged 30 in the club is usually not something you could share with your granny. But despite all of this, best men consistently write their speeches pitched exclusively at their friends and cannot see why taking the guests through ex girlfriends or real time accounts of the stag do just won’t work. The reason is simple: it’s not funny.

Being unfunny in a wedding speech is a tragic waste of life, but being so edgy and inappropriate that all the guests collectively cringe and shrink into tiny balls, should in my opinion result in some form of custodial punishment. Now is not the time to embarrass, humiliate or insult. It’s time to make a speech that everyone will enjoy hearing and you’ll enjoy giving, and this Arsenal fan has got it completely right. It’s well judged, well executed and above all genuinely funny.